The PETA Fashion Awards celebrate the year’s greatest animal-friendly achievements and recognise the world’s most compassionate brands and designers. On 10th November PETA innovation award 2017 celebrated Vegea as the greatest innovation that made this year a kinder one for animals and the environment.
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry.
As more and more consumers are made aware of the treatment of animals in the fur, leather, down, exotic-skins, and wool industries, pressure is mounting on the fashion industry to deliver modern collections that reject cruelty to animals by offering bio based alternatives. Companies are taking huge steps to move away from animal-derived materials and focus instead on innovative vegan fabrics.
“Vegea is really an inspiration and even though the biomaterial isn’t yet available to buy, you have already done so much to help raise the profile of quality vegan fabrics. The beautiful innovation you have created is going to spare the lives of countless animals, thank you, Vegea!” commented Yvonne Taylor, PETA Manager of corporate projects.